So what is ATOL?
The Air Travel Organisers Licence (ATOL) is managed by the Civil Aviation Authority. Travel providers within the UK that sell package holidays abroad are required to hold an ATOL licence in order to provide consumers with protection, this is renewed yearly. However, ATOL does not only protect package holidays, it can also protects dynamically packaged products. This can be shown through a flight and accommodation / car hire not booked as package but by the same travel provider within a 24 hour period, this is housed under the flight plus scheme. In some occasions, a flight only sale can be protected, if it has been booked through a travel company holding an ATOL licence and an ATOL certificate has been issued.
The URL link below leads to a straightforward guide:
By dealing with consumer needs on a day to day basis, I have been grasping the actual concept of the ATOL licence, by many consumers can be thought of as complex and confusing. However in reality many are unaware of the true value in relation to the ATOL licence and what it stands for. The ATOL licence comes into affect when the company the consumer has booked through has ceased trading. This helps protect the consumers who may be currently abroad, as we are able to provide advice and arrange transport to help them return to the UK. It also protects consumers who are due to travel, we are able to provide advice regarding claims and the current situation.
Dealing with situations like these on a day to day basis can be challenging, but it has helped grow my confidence when dealing with customers and understanding their individual needs.
Education regarding how consumers understand ATOL licensing is important and vital in order for consumers to 'pack peace of mind' as our slogan says.